Cookie Policy
This explains which cookies and analytics tools we use on mefys.cz and how you can change your consent at any time.
What cookies are
Cookies are small files a website stores in your browser. Some are essential for the site to work; others help us understand how the site is used so we can improve it. We run analytics tools only after your consent (Google Consent Mode v2) — until then we set no analytics or marketing cookies. Google Analytics is present in Consent Mode and stores no cookies until consent is given; Microsoft Clarity loads only after consent.
Essential (always active)
To remember your consent choice we use the browser’s localStorage (key mefys_consent). It is not used for tracking, and without it the site would keep asking for consent.
Analytics (only after consent)
| Tool | Files | Purpose | Duration |
|---|---|---|---|
| Google Analytics 4 Google Ireland Ltd. | _ga, _ga_<ID>, _gid | Measuring traffic and behaviour (anonymised) | up to 2 years |
| Microsoft Clarity Microsoft Corp. | _clck, _clsk, MUID, CLID | Behaviour analysis (heatmaps, aggregated session recordings) | up to 1 year |
The data is used solely to improve the website. More in our Privacy Policy.
Changing or withdrawing consent
You can withdraw consent at any time using the button below — the cookie bar reappears and analytics tools are turned off. You can also delete cookies directly in your browser settings.
Last updated: 20 June 2026.
